vMp Media Group is owned and operated by Mike Prieto an award-winning Digital Program Director/Executive Producer with 15+ years of delivering large-scale, end-to-end, digital marketing and technology programs, and a passion for helping clients build innovative and forward-thinking experiences for their customers. We are fluent in Design Thinking and Agile methodologies and provide expertise in experience design, creative & content production, 360 campaign production, and media & technology platform development.

CORE COMPETENCIES:

Digital Marketing Program & Account Portfolio Management:

Program Management · Project Management · Program Planning, Initiation, Stabilization & Optimization · Program/Project Recovery · Executive Production · Scaled Delivery & Digital Operations · New Business/Deal Solutioning · SOW/Contract Development & Negotiation · Financial Management · Staffing & Resourcing · Vendor & Partner Management · Client & Partner Relations

AREAS OF EXPERTISE/FOCUS:

Strategy:

Account/Program Strategy & Planning · Roadmap Development · Change Management Strategy · Media & Social Strategy · User Experience & Content Strategy · Persona Development · 360 Campaign Strategy & Planning · Analytics & Data Insights

Experience Design:

Design Thinking · Information Architecture · UX/UI & Interaction Design · Service Design · Creative Concepting · Visual Framework Development · Prototyping, Testing & Validation · Out of Home Experiential Design

Production:

Production Design · Scaled UX Design & Content Development · Photo, Video & Audio Production · Motion Design · Copy & Content Development · Web Authoring & Content Management · Out Of Home Experiential Production · Event Production · 360 Campaign Production · Offshore/Nearshore Production

Technology:

Agile · Web & Interactive Development · Front-End Development · CMS Platform Implementation & Development · Technical Architecture & Application Solutioning · Content Migration · DevOps · Technology Run Operations · Website Performance Optimization · Adobe Experience Cloud · Adobe AEM · SharePoint · WordPress · Offshore/Nearshore Development

Digital Operations:

Digital Operations Planning · UX Design & Content Operations · Authoring & Web Content Management · Digital Production & Development Operations · Operations Initiation, Stabilization & Optimization